Vector vs Raster
Many people know what a bitmap (raster / photograph) is but not many people understand
what vector (illustration) means. Basically, a vector is made up of Bézier curves,
where bitmaps (raster) are made up of small squares (pixels). We wont go in to detail
about the Bézier curves as they can quite complex to explain so relatively speaking
it's a way to define a path, line and curves without any annoying pixels or squares
in your artwork. See below:
The beauty of a vector is it can be scaled indefinitely without any degradation
to the image, alternatively a bitmap will become blurred and distorted as you enlarge
At Amortech we strive to deliver Vector artwork as much as possible and ALWAYS deliver
when the project calls for resizing, embroidering, end user customizations and the
other common uses of a vector. Thus ensures that the design you get will look great
on a flyer and even better on a billboard with zero loss of quality along the way.
These are the innovative provisions we utilize to give you the ultimate results.
Business Branding and Logo Design
A strong brand image is the essence of any business both big and small.
Our Calgary logo design studio will give your business that memorable look that
will make your company stand above the competition. A well designed logo instills
instant credibility with both clients and potential customers. This type of credibility
shows that you care deeply about your business and your customers' experience with
A properly designed logo will help your business
- Give potential clients a sense of professionalism and quality
- Develop a strong brand image that will be easily recognized for the years
- Be dynamic with advertising and marketing materials as pure vector logos can be
presented on any media, with any color, any background, any size
- Convey your expertise and deep care about your business and your client's experience
Our Calgary based logo design firm has developed strong brand images for companies
from around the world. If you would like to strengthen your brand image or create
an entirely new image please speak with our branding specialist by contacting us
now. If you know what you are looking for then feel free to request a free quote
using our intuitive quoting system. We ensure that your design is coherent with
all design standards thus guaranteeing top notch results.
Whether you are a startup company or a well established business, a professional
identity package can send a powerful message that you're experienced, honest, and
credible. These are three coveted elements that are sure to drive sales.
Amortech provides full-service identity packages that range from corporate identity
design all the way to managing your print production. We take care of the details
so you can manage your business and we can our vast experience with numerous print
companies (both local and abroad) to find you the best quality and rates in the
You may not need every element in a typical identity package which is why we offer
custom packages that are tailored for your business. Our designers will help you
choose the pieces which may include:
- Business Cards
- CD Covers
- Presentation Folders
- ID Cards
- Marketing Materials
Our qualified professionals can help you create the ultimate brand. Be sure to contact
us to take full advantage of our many design services.
Our branding process
CollectGather business info
In this step we gather all relevant information about your business including background
business info, ideals, proposed color schemes and iconic figures.
Our proofing process is thorough as we seek ultimate customer satisfaction. We don't
stop sending proofs until you are perfectly pleased where many companies limit your
proofs to under 3.
StreamlineIntegrate the brand
The brand comes to life as we take the newly designed brand image and streamline
it in to your identity package, marketing materials, website and any other forms
of advertising or internal display.