Vector vs Raster
Many people know what a bitmap (raster / photograph) is but not many people understand
what vector (illustration) means. Basically, a vector is made up of Bézier curves,
where bitmaps (raster) are made up of small squares (pixels). We wont go in to detail
about the Bézier curves as they can quite complex to explain so relatively speaking
it's a way to define a path, line and curves without any annoying pixels or squares
in your artwork. See below:
The beauty of a vector is it can be scaled indefinitely without any degradation
to the image, alternatively a bitmap will become blurred and distorted as you enlarge
At Amortech we strive to deliver Vector artwork as much as possible and ALWAYS deliver
when the project calls for resizing, embroidering, end user customizations and the
other common uses of a vector. Thus ensures that the design you get will look great
on a flyer and even better on a billboard with zero loss of quality along the way.
These are the innovative provisions we utilize to give you the ultimate results.
Creative and Professional Graphic Design
Professional marketing materials that effectively promote your business.
It's a known fact that properly designed print media will speak volumes about your
business. In many cases this is a potential client's first impression which is why
you want to be sure that you hire a qualified design firm.
Quality design work will yield the following positive results:
- Customers will perceive your business as professional, credible and established
- Be remembered - creative advertising will leave a lasting impression and
instill confidence in your expertise
- Customer Recognition - we properly integrate your brand in to all design
media to further the unified look they will recognize
- Proper use of fonts, whitespace, colors and vectors will make your marketing
messages more immersive and captivating
As Amortech develops your marketing materials we utilize our expertise and customer
analysis to create polished and innovative designs catered directly to your specific
needs. Whether its assisting start-up companies to create a brand identity or catering
to established companies in hopes of reaching a larger audience - we specialize
in producing the following marketing materials:
- Brochure Design
- Business Cards
- Trade Show Displays
- Vehicle Wraps / Decals
- Powerpoint Presentations
- Gift Cards
- Posters Design
- Magazine Ads
- Bench Ads
- Real Estate Property Listings
- Store Signage
- Product Showcase Magazines
- Creative Resume Design
- Business Plans
- MS Word Templates
A little outside the standard scope of graphic design lies the custom illustrations.
These illustrations are completely custom tailored to give your product or service
a highly unique look. Bands, DJs, Promoters, Authors and many other groups choose
Amortech as their custom illustration firm when they are looking for a memorable
illustration that gets noticed.
Some of the typical applications for this design category are:
- Product Packaging
- Event Posters
- T-Shirt Designs
- Book Covers
- Custom Labeling
- CD / DVD Covers
If you are interested in creative marketing materials by our Calgary graphic designers
or maybe you need even more custom with some exclusive illustrations - Please don't
hesitate to contact us today for a free project analysis.
Our marketable graphic design process
AnalyzeAnalyze the audience
We spend a great deal of time analyzing the audience as well as your existing brand
elements, color schemes, mottos, taglines, etc.. to be sure we approach the design
from the proper perspective.
CreateThe creativity phase
In this phase we start creating design elements to be including the marketing materials
as well we will toss ideas around of intuitive ways to captivate the target audience
with some creative advertising tactics.
IntegrateThe final product
Here we combine the knowledge gained through our detailed analysis with the creative
design elements from step 2 to come up with the final look, flow, words etc. This
polished look will speak volumes with intelligent tag lines and proper brand integration.